If your website is built for better search engine visibility, Google will easily track it and give it a higher SERP rank. Likewise, a website created to achieve better conversions will inspire users to purchase, order, sign up, reach out, etc, as opposed to only coming and exiting without any activity that matches the website’s main goals. So a website won’t help attain business goals if it’s not focused on “pleasing” search engines and human users in equal measure. Here are recommendations for Pittsburgh website design to consider toward attaining better conversions and SERP rankings:
Accounting for Crawlers
Ensure that search engines have no problem crawling your website through bots and figuring out what exactly it is that you do. To figure out and index your site appropriately, search engines have to discern its content first. Yet, that’s feasible only when the majority of the content is in text form, even if beneath the surface. No matter the software tech of today, search engines recognize only text content, requiring text tagging for all web images, video, and graphics to index pages perfectly.
Likewise, how links are deployed impacts crawling activities. Typically, search engines look at internal website links for indexation of pages other than the main one. The main navigation, sitemaps, and other directives can help Google crawl your site and find new pages.
Mobile Compatible Design
Today, the mobile phone is the most popular gadget that people are using to conduct web searches. That makes it important to build a mobile-friendly site pleasant to the high proportion of prospects visiting you online. Consider how users wish to navigate and use your website from their mobile device, and provide features and functions that satisfy their requirements. Responsive design is also an essential Google optimization priority, meaning that you’ll surely have poor SERP visibility if your site is not great to explore via mobile devices.
The loading time for your web pages is critical to SEO ranking, particularly now that the majority of your visitors will be using less powerful mobile devices. You may have impatient visitors who won’t wait, or others without fast internet. Therefore, mean design is a key element of any modern web design meant for great SEO and conversions. With a lean design, pages will come up faster, encouraging visitors to hang around rather than hastily move on to the next item on a search results page. The location of your website host will also impact on load times.
Insist that the expert you hire for Pittsburgh website design takes search engine optimization into account. Request the company to develop a website that readily turns visitors into buyers.